Cookie Policy

Last updated: 22 September 2025 Effective from: 22 September 2025

Contents

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to website owners.

Cookies are stored on your device's browser and allow the website to recognise your device and remember certain information about your visit, such as your preferences, login status, and actions taken during your session.

1.1 Session Cookies vs. Persistent Cookies

Session cookies are temporary cookies that remain on your device only until you close your browser. They are essential for the website to function and enable features like remembering what is in your shopping cart as you move between pages.

Persistent cookies remain on your device for a specified period or until you delete them manually. They help websites remember your preferences and settings for future visits, such as language preferences or login information.

1.2 First-Party vs. Third-Party Cookies

First-party cookies are set directly by the website you are visiting (in this case, Vydapay). They are generally used for site functionality and analytics.

Third-party cookies are set by domains other than the one you are visiting. These are typically used for cross-site tracking, advertising, and analytics purposes by third-party service providers.

2. Why We Use Cookies

We use cookies and similar technologies on our website and in our Services for several important purposes:

  • Essential functionality: To enable core features of our website and Services, such as user authentication, session management, and security protections.
  • Remembering preferences: To remember your settings, preferences, and choices so you don't have to re-enter them each time you visit.
  • Performance and analytics: To understand how visitors interact with our website, which pages are most popular, and how we can improve the user experience.
  • Security: To help protect your account from fraud and unauthorised access by detecting suspicious activity.
  • Marketing and personalisation: To deliver relevant content and advertisements, and to measure the effectiveness of our marketing campaigns.

3. Types of Cookies We Use

We categorise the cookies we use into four main types based on their purpose:

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website and Services. They enable basic functions such as page navigation, access to secure areas, and user authentication. Without these cookies, the website cannot function properly, and you would not be able to use our Services.

Because these cookies are strictly necessary, they cannot be disabled through our cookie management tools. However, you can block them by changing your browser settings, though this may prevent you from using our Services.

Examples:

  • Authentication cookies that keep you logged in during your session
  • Security cookies that detect authentication abuse and fraudulent activity
  • Load balancing cookies that ensure the website performs optimally
  • User input cookies that remember information you have entered

3.2 Performance and Analytics Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often, how long visitors spend on pages, and any error messages encountered. This data helps us improve the performance and usability of our website.

All information collected by these cookies is aggregated and anonymised. They do not collect personally identifiable information.

Examples:

  • Google Analytics cookies that track page views and user journeys
  • Hotjar cookies that record user behaviour for UX analysis
  • Performance monitoring cookies that identify slow-loading pages

3.3 Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these features may not function properly.

Examples:

  • Language preference cookies that remember your preferred language
  • Region cookies that show content relevant to your location
  • Customisation cookies that remember your display preferences
  • Live chat cookies that remember your conversation history

3.4 Marketing and Advertising Cookies

These cookies are used to track visitors across websites and display advertisements that are relevant and engaging for individual users. They help us measure the effectiveness of our advertising campaigns and limit the number of times you see an advertisement.

These cookies are usually placed by advertising networks with our permission. They remember that you have visited our website and may share this information with other organisations such as advertisers.

Examples:

  • LinkedIn Insight Tag for B2B advertising and analytics
  • Google Ads cookies for retargeting and conversion tracking
  • Facebook Pixel for social media advertising

4. Specific Cookies We Use

The following table provides detailed information about the specific cookies we use on our website:

4.1 Essential Cookies

Cookie Name Provider Purpose Expiry
vydapay_session Vydapay Maintains user session state and authentication 24 hours / 30 days (if "remember me" enabled)
csrf_token Vydapay Prevents cross-site request forgery attacks Session
device_id Vydapay Identifies trusted devices for security purposes 1 year
cookie_consent Vydapay Stores your cookie consent preferences 1 year

4.2 Analytics Cookies

Cookie Name Provider Purpose Expiry
_ga Google Analytics Distinguishes unique users by assigning a randomly generated number 2 years
_ga_* Google Analytics Maintains session state for Google Analytics 4 2 years
_gid Google Analytics Distinguishes users for analytics purposes 24 hours
_hjSession* Hotjar Identifies new user sessions for behaviour analytics 30 minutes
_hjSessionUser* Hotjar Retains user's Hotjar ID for repeat visits 1 year

4.3 Functional Cookies

Cookie Name Provider Purpose Expiry
lang Vydapay Remembers your preferred language setting 1 year
intercom-* Intercom Enables live chat functionality and remembers conversations 9 months

4.4 Marketing Cookies

Cookie Name Provider Purpose Expiry
li_fat_id LinkedIn Member indirect identifier for conversion tracking and retargeting 30 days
_gcl_au Google Ads Stores and tracks conversions from Google Ads 90 days
_fbp Facebook Identifies browsers for advertising and site analytics 90 days

5. Third-Party Cookies

We work with third-party service providers who may set cookies on our website. These providers have their own privacy policies and cookie practices. We encourage you to review their policies:

We do not control these third-party cookies and are not responsible for the data they collect. However, we only work with reputable providers who comply with applicable data protection laws.

6. Managing Your Cookie Preferences

6.1 Cookie Consent Tool

When you first visit our website, you will see a cookie consent banner that allows you to accept or customise your cookie preferences. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of our website.

6.2 Browser Settings

You can also manage cookies through your browser settings. Most browsers allow you to:

  • View what cookies are stored and delete them individually
  • Block third-party cookies
  • Block all cookies from specific websites
  • Block all cookies
  • Clear all cookies when you close the browser

Here are links to cookie management instructions for common browsers:

Please note that blocking or deleting cookies may affect your ability to use certain features of our website and Services.

6.3 Opt-Out Tools

You can opt out of interest-based advertising by certain third parties using industry opt-out tools:

7. Other Tracking Technologies

In addition to cookies, we may use other tracking technologies:

7.1 Pixel Tags (Web Beacons)

Pixel tags are tiny graphic images embedded in web pages or emails that allow us to track page views, email opens, and link clicks. They are often used in conjunction with cookies to gather analytics data.

7.2 Local Storage

Local storage allows websites to store data locally within your browser. Unlike cookies, local storage data is not sent to the server with every request. We use local storage for caching purposes and to store application state.

7.3 Session Storage

Similar to local storage, but data is cleared when you close your browser tab. We use session storage for temporary data during your browsing session.

8. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. There is currently no universal standard for how websites should respond to DNT signals.

At present, our website does not respond to DNT signals. However, you can manage your tracking preferences through our cookie consent tool and browser settings as described above.

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will update the "Last updated" date at the top of this policy.

For significant changes, we will provide a more prominent notice, such as a notification on our website or an email to registered users.

We encourage you to review this policy periodically to stay informed about our use of cookies.

10. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Vydapy Ltd
100 Lots Rd
London, SW10 0QJ
United Kingdom

Email: privacy@vydapay.com
Phone: +44 151 263 0173